Agria Privacy Notice 

This privacy notice was last updated on 26 October 2022.

Your privacy is very important to us and we want you to feel confident in that and so have made this notice as transparent as possible.

This privacy notice explains how and what type of personal data will be collected and processed and under what lawful basis. It applies to all of our customers, partners and affiliates we may work with. Please read this with care as by using our services you agree to this privacy notice.

Who are we?

  • Agria Pet Insurance Limited who is the insurance intermediary and a limited company registered in England with the company registration number 04258783 and registered address 1st Floor, The Blue Leanie, Walton Street, Aylesbury, England, HP21 7QW)

  • Agria Försäkring who is the insurance underwriter and is the UK branch of Försäkringsaktiebolaget Agria (Publ) who are registered in Sweden with Company Registration Number 516401-8003. Registered office: Box 703 06, 107 23 Stockholm, Sweden. Försäkringsaktiebolaget Agria (publ) is authorised and regulated by Finaninspektionen (Swedish Financial Supervisory Authority) in the jurisdiction of Sweden. Authorised by the Prudential Regulation Authority. Subject to regulation by the Financial Conduct Authority and limited regulation by the Prudential Regulation Authority.

Other Agria trading names in the UK:

  • The Kennel Club Pet Insurance
  • The Governing Council of The Cat Fancy (GCCF) Insurance
  • BASC Dog Insurance

We process your personal data in line with the UK General Data Protection Regulation (UK GDPR), The Data Protection Act 2018 any other relevant data protection legislation.

What information do we collect?

The personal data that we collect and process includes:

  • Personal information including title, name, date of birth, email address, postal address and telephone numbers (current and previous)
  • Your usernames or passwords for any online accounts you have set up with us
  • Data you have provided to us to be part of one of our breeder clubs
  • Your bank details
  • Your animal's information
  • Claim information
  • Data from you visiting our websites such as: IP addresses, Google analytics, Hot jar tracking software when visiting our website.
  • Details of the affiliate you used who introduced you to us such as your breeder, vet or rehoming centre

Special Category Data

We will only hold this data if this is information you have volunteered to us and provided consent for which will help us service your insurance contract with us more efficiently.

How we process your personal data

Below are the reasons for collecting and processing this data and the legal basis in line with the relevant data protection laws:

Performance of a contract

The data is necessary for the performance of a contract of insurance to which you are party to and you have taken steps to enter into as well as data to be able to generate and provide you with a quote. Without this data, we cannot fulfil our contractual obligations to you and cannot fully administer your insurance quote or policy with us.

This also includes:

  • Servicing and managing your policy
  • Assessing, processing and paying claims for your policy
  • Contacting you in relation to your policy with non-marketing communications e.g. confirmation of policy set up, policy documentation, complaint communications, mid-term adjustment information, payment reminders and any communication in response to a query you have sent us

Legitimate Interests

We rely on “legitimate interests” from data protection laws to be able to process your data for the following reasons:

  • To contact you in regard to our free insurance policies and joining the Agria Breeder Club for the litters that you have or may breed in the future
  • Improving our products, services and offers by emailing you or sending you an SMS to ask you to complete a customer experience review
  • Sending you promotional emails about products or groups we think you may be interested in
  • Customising the marketing material we send you (e.g. we send newsletters containing relevant articles based on your activity on our website)
  • Targeting online advertising to you on other websites because we believe it is relevant to you. For example, we might ask Google or Facebook to either (a) show you adverts based on your characteristics or interests, e.g. to only show our advert to people interested in dogs or horses; or (b) show you adverts based on your visit to our website, e.g. where you have read an article about specialist pet or equine insurance, we might show you an advert for one of our specialist pet or equine insurance products.
  • Improving our products, services and offers with online surveys and by emailing you asking you to complete Trustpilot or customer experience reviews, which enable you to leave reviews of how you found the experience of dealing with Agria Pet Insurance Ltd.
  • Monitoring website usage, including website usage statistics and third-party hyperlink click tracking. We use google analytics to do this and we do not have access to the underlying data, only aggregated views of it (e.g. to see how many users visited our website in a certain timeframe, which pages were most popular, and which website visitors came from for instance directly, via Google, or from Facebook).
  • Tracking if you have purchased a product from a cash-back site to enable us to pay the correct third-party.
  • Creating Management Information to help us with pricing decisions.
  • Using your comments on specific social media posts to inform the development of new insurance products.
  • We may use your telephone number to call you to see if we can help you with purchasing a pet or equine insurance policy.

Explicit consent

You have given your explicit consent to allow us to process your personal data for a specific reason. You can withdraw your consent at any time, please see ‘Rights’ section on how to do this.

Legal obligation

The data is necessary in order to fulfil our legal and/or regulatory obligations for the prevention of financial crime, to comply with financial sanctions legislation or The Companies Act 2006 for retaining personal and financial data and The Finance Act 2021 for retaining financial data.


We may contact you from time to time for marketing purposes separate to the reasons stated above and you will always have the option to opt out of this contact.

Automated decision-making & Profiling

We do not use your personal data for any automated decision making. We may sometimes use your data for profiling solely for ensuring we are contacting you with regard to the most relevant products or services to meet your needs. We may also use speech analytics on recorded telephone calls to help us identify vulnerable customers, deliver training and ensure quality control however, this data is reviewed manually.

International transfers of data

We do not transfer any data outside of the European Economic Area (EEA). Now that the UK has left the European Union (EU), any personal data shared outside of the UK is still within the EEA and is done so in line with the relevant data protection laws.


Who we might share your information with 

  • Ecclesiastical Insurance Office plc in relation to any third-party liability insurance cover you have within your insurance policy for your dog. You should also review Ecclesiastical’s Privacy Notice for details of how they collect, use, and store your personal information - please refer to Ecclesiastical’s Privacy Policy at or contact Ecclesiastical’s Data Protection Officer at Beaufort House, Brunswick Road, Gloucester, GL1 1JZ or on 0345 6073274 or email
  • Our approved suppliers, contractors and market research companies in order to be able to evaluate and improve our policies, products, service and processes and to deliver policies effectively.
  • Our insurers, legal advisors or other third parties who need access to it in the context of managing, investigation or defending claims or complaints
  • Regulatory or government bodies including but not limited to police forces, local authorities or council, The Financial Conduct Authority, The Prudential Regulation Authority, the Swedish Financial Supervisory Authority (Finansinspektionen), The Jersey Financial Services Commission, The Financial Ombudsman Service and His Majesty’s Revenue & Customs (HMRC) when it is necessary to do so to ensure compliance with relevant legislation.
  • Fraud prevention agencies or third parties when assisting to prevent financial crime.
  • Meta Platforms Inc for the purpose of providing advertisements relating to Agria products and services.
  • Our partner or affiliate where you were originally introduced to us in relation to your insurance policy e.g.

Your vet, breeder, rehoming centre or microchipping organisation Your Vet practice with information for one or several of the reasons set out below:

  • To allow them to update your records that your pet/horse is insured with us
  • To discuss any claims that you have, are potentially or have previously submitted
  • When a vet or complementary therapist who has, or is about to treat your pet/horse contacts us about your policy, in order for them to continue to treat your pet, we may advise them:

-If you have a current policy

-The start and renewal date of your policy

-What your policy covers or doesn’t cover -Your fixed excess and percentage excess amounts -Information about how any outstanding premium payments could affect a claim payment.

What are your rights relating to your personal data?

All individuals have rights under data protection legislation, which are listed below. Agria have measures and processes in place in order to deal with any requests made when exercising these rights.

  • Your right to access the personal data we hold on you. You can request all personal data we hold on you. You have the right to contact us to request this using one of the contact methods stated below. We will review this and provide you with the information we have at the earliest opportunity, however, if the request is complex, we will contact you within 30 days to explain this and we may charge a fee for this if the request is excessive and/or manifestly unfounded
  • The right to rectification if your personal data is inaccurate or incomplete. We strive to ensure that we have the most accurate and up to date data, however, please advise us as soon as possible, if any of the information we hold on you is inaccurate and we will rectify it.
  • The right to erasure. You can request that your personal data is removed or deleted where you believe that there is no legal basis or compelling reason for this data to be processed any longer. 
  • The right to restrict the processing of your data. You have the right to request that the processing of your data is restricted in circumstances such as when you contest the accuracy of the data or when the processing is unlawful
  • The right to obtain and reuse your personal data for your own purposes across different services or organisations if this is technically viable
  • The right to object to the processing of your personal data if you do not want it processed for the purposes of direct marketing or if the data is not being processed with the legal basis of legitimate interests
  • The right to withdraw your consent that you provided to us at any time. If you have provided us with your explicit consent to process your data, you can withdraw this at any time.
  • The right to lodge a complaint about the processing of your personal data with a Supervisory Authority

The relevant Supervisory Authority is The Information Commissioners Office (ICO), please visit their website which advises you of the best method to contact them,

Contact us

We have a Data Protection Officer who has a high level responsibility for monitoring compliance with all relevant data protection regulations and is the lead contact for liaison with The Information Commissioners Office (ICO).To exercise any of your rights mentioned above or with any specific queries on the personal data we hold on you, please contact us by post or email using the details below:

The Data Protection Officer

Agria Pet Insurance Ltd

Po Box 506


M28 8EN


How long do we keep your information for?

If you are a customer, we will keep your personal data and telephone conversations for a period of 6 years after you cancel your policy or after the last claim is closed, whichever is the latter. We are required to retain your data for the amount of time as required by law or in order to defend potential legal claims. For all personal data that we retain, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.